A letter from the owner
A Second Chance. A Simple Discovery. A Mission to Help Cats.
Hi, I'm John Reeves, founder of The Lucky Cat Initiative.
In the summer of 2020, at 51 years old, I suffered a serious stroke. It was a life-changing experience, and although I've been fortunate to make a strong recovery, it gave me an entirely new perspective on life.
Today, I see every day as a blessing and another opportunity to do something good.
As part of my recovery journey, I began growing microgreens and wheatgrass, incorporating them into my daily routine. Little did I know that this new habit would eventually inspire something much bigger.
One afternoon, I had finished harvesting a tray of wheatgrass and left it outside before taking it to the compost. A neighborhood cat I'd befriended wandered over, discovered the grass, and immediately started munching away.
I remembered that cats love wheatgrass, and seeing how much this little visitor enjoyed it gave me an idea.
I started growing small trays of fresh grass for other neighborhood cats I'd gotten to know. They loved it, and I began wondering whether I could turn this simple discovery into something that would benefit even more cats.
That's when The Lucky Cat Initiative began to take shape.
I wanted to create a premium cat-grass growing kit that people could enjoy growing at home for their beloved pets. But just as importantly, I wanted the business to have a purpose beyond the product itself.
My vision is to help support cats in need, particularly homeless and community cats that depend on rescue organizations and volunteers for food, veterinary care, spay and neuter services, and opportunities to find loving homes.
The Lucky Cat Initiative brings these two goals together: giving our own cats something special while working toward a better life for cats who aren't as fortunate.
What began as part of my personal healing journey has become an opportunity to give back, one little tray of grass at a time.
Thank you for being part of the journey.
John Reeves
Owner & Director of Propaganda, Operations and Chaos
Grow Something Good.